One of the reasons behind the success of albaik in the western region of Saudi Arabia was the nationality of the business. Arabs in general started preferring local or non American products over American ones in a move to boycott American products gradually, especially when it comes to food. But when franchising ( Licensing ) Al-Baik to Bahrain or Dubai, the nationality of the restaurant will change some what to another Arab nationality , which will not change the consumers perceptions or their buying behavior.
The secrets of Al-Baik formulas can be sold to another Arab ( Bahraini and Emirate ) franchisors , which will extend the success and pay a decent amount of revenues using local better inputs in terms of cost and efficiency in order to make the highest possible margins with holding al-Baik’s value and quality fixed.
