In September 1974, the late Shakkour AbuGhazalah renovated an old warehouse he was renting, and opened the first pressure fried chicken restaurant in the Kingdom of Saudi Arabia. It was located on Old Airport Road, in Jeddah, Saudi Arabia.
The concept was new to the area, and business was slow at the beginning. He was serving not more than 100 customers per day during the first 90 days after opening. Within one year, long lines were starting to form outside his restaurant and there was no looking back.
Since ALBAIK continues to succeed in the western province , though it’s one of the most difficult areas for competition because of the ease of entrance , ALBAIK went through easily with it and formed a new concept of such a successful trust worthy Saudi local business.
ALBAIK has taken the market share over KFC and the rest of restaurants including Tazej and Poppeyes, and it’s spreading rapidly in almost every district in Jeddah , along with couple of branches in different cities in the western province , such as Taif , Madina and Makkah.
Such a success makes it obvious that it could also take over the market share in at least other markets in the GCC region, only if a strategy to go globally was formed successfully. So we chose Bahrain and Dubai to be our target, as these areas represent the door to the international market , and the easy entrance to their markets with the same competitors we have here in Saudi Arabia and in western province to be precise. http://www.albaik.com/
Therefore , such a business seems to be a potential success in the area and it would need exactly nothing but some consideration we are going to include in the next pages.
