Since Bahraini’s traditions and taste in food are very similar to Saudis, then we won’t have to make a big change in the products. Especially that many Saudis from the Eastern Province of Saudi Arabia visit Bahrain on a continually or even daily basis, so a large percentage of the consumers will be Saudis. However, the only thing that they could think about changing is some names of the products, so it becomes easily understood by the consumers.
In Dubai, It is known that the level of diversity among nationalities is higher than this in Bahrain. So it will be really hard to customize or satisfy all nationalities. So still, Al- Baik should be positioned as a high quality chicken fillet or chicken fillet restaurant. But at least we know that a large percentage of the people living in Dubai are Indian, and it is known that Indians are into spicy food more than many other people in the world. The spicy food already exists in Al-Baik chicken products, but an option here is either to increase the amount of spices, or add spices to other products of Al- Baik, or make a spice sauce that could be added by the consumers to the food.
