Managing the marketing effort is a very important process. It deals with measuring the achievement of the goals of the organization. The marketing effort outside the home country needs a different way of organizing because of the differences between the nations and the environments. So the goal is to reach a best structure that enables the company to deal with these differences. The greater the degree of internationalization, the more complex the structures can become. Several ways of organizing the work are there in the market.
No single correct organizational structure exists for global marketing. Simple structures increase the speed and accuracy of communications and allow the concentration of organizations for its resources. As the company grows, this simple structure should be improved and the company should find more creative ways to organize its business. Managing the work in the marketing mix needs from the company first to set some strategies to reach its goals by implementing this marketing mix.About the product; since the taste in Bahrain is as this in Saudi Arabia, there will not be that much of changing unless, as we mentioned, the change will be in some of the names of the meals. This process can be done by conducting some meetings with the managers in Bahrain and setting some names for the products.
For Dubai however , since most of them are Indians, increasing the spices could be an important step in gaining a good market share there in Dubai. First of all we need to know if the amount of spices is enough or not. We can distribute a survey about this issue. After that we can find the answer easily and increase or keep the amount of the spices. The pricing process is the one that if it’s managed carefully, it will be a reason to gain a huge market share. If the consumers found the price suitable for the food they eat, they will be satisfied and become loyal customers, but the issue is to manage it well.
In Bahrain, managing the prices will not need that much of effort because it will be approximately the same unless, as we mentioned, a tragedy caused a depression affected the economy. In this situation the role of the risk management is important. Increasing the prices in Dubai is a must as we mentioned because of the differences in the prices of goods and services. We can find some ways to manage this increase but the main goal is to satisfy our new customers.
In Conclusion, every previous page indicates positively to the potential of extending Al-baik’s success to Dubai and Bahrain and hopefully go internationally with it afterwards. In regards of course to getting the best franchisor that meets the expectations in terms of quality and cost. We wish to consider this move seriously by Al-Baik’s top management soon.
