Price :

Probably the price should be set based on the others in the market. It will still be cheaper than the others, but the real price could be different based on the currency and economy of the country. Usually, the price of food in Bahrain is the same as the Saudi price is. and if there is any change in the economy, it will affect them both the same effect, so the prices will be almost the same. But in Dubai, prices might be higher, since everything is expensive there, Al- Baik will have to take this opportunity and increase prices to a limit where it is less than customers as it is already in Saudi Arabia, and try to maintain their input cost almost similar to this in Saudi Arabia. This way Al-Baik’s margins will increase, demand will also increase if prices are relatively lower than competitors with the same or even better quality, and this also illustrates why to extend operations to these areas.